She Deserves. Fairtrade and a Living Wage

She Deserves

This year the emphasis for Fairtrade Fortnight was on cocoa, empowering women and a living wage. Cocoa prices have dropped dramatically and this really highlights the scandal of unfair trade.

The new campaign is an ambitious three year one to introduce a living income for all. She Deserves a living income, the new campaign, will highlight the things we might take for granted (including treats like chocolate!) in a world where many farmers and workers can’t afford life’s essentials.

This year Fairtrade is encouraging shoppers to buy more Fairtrade because farmers deserve a fair deal – one that leads to them earning a living income.

Fairtrade has done much to improve the lives of many, but it’s not enough, fast enough. Many farmers – both men and women – are underpaid and exploited. That means they can’t earn enough for the basics many of us take for granted, including food, education and housing.

A living income is a fundamental goal for Fairtrade, and nowhere is the need for a living income more clear than in the cocoa industry. Europe is the world’s biggest importer of cocoa yet 70% of that cocoa is produced in West Africa, and 43% of worldwide output comes from the Côte d’Ivoire, where one in six of the population is employed in the cocoa sector. Yet a shocking 60% of all cocoa farmers live below the poverty line.

That’s why you can help.

We are calling on the Government to show leadership:

  • Join the Living Income Task Force, a new initiative being created by the German government
  • Make living incomes a priority for UK aid
  • Incorporate living income into Government Business and Human Rights policies for after all a living income is a human right.

Please sign the petition to support this.

And of course, look for Fairtrade chocolate to show you believe that ‘She Deserves’.  

You can find lots more information on the Fairtrade Foundation website