This year the emphasis for Fairtrade Fortnight was on cocoa, empowering women and a living wage. Cocoa prices have dropped dramatically and this really highlights the scandal of unfair trade.
The new campaign is an ambitious three year one to introduce a living income for all. She Deserves a living income, the new campaign, will highlight the things we might take for granted (including treats like chocolate!) in a world where many farmers and workers can’t afford life’s essentials.
This year Fairtrade is encouraging shoppers to buy more Fairtrade because farmers deserve a fair deal – one that leads to them earning a living income.
Fairtrade has done much to improve the lives of many, but it’s not enough, fast enough. Many farmers – both men and women – are underpaid and exploited. That means they can’t earn enough for the basics many of us take for granted, including food, education and housing.
A living income is a fundamental goal for Fairtrade, and nowhere is the need for a living income more clear than in the cocoa industry. Europe is the world’s biggest importer of cocoa yet 70% of that cocoa is produced in West Africa, and 43% of worldwide output comes from the Côte d’Ivoire, where one in six of the population is employed in the cocoa sector. Yet a shocking 60% of all cocoa farmers live below the poverty line.
That’s why you can help.
We are calling on the Government to show leadership:
- Join the Living Income Task Force, a new initiative being created by the German government
- Make living incomes a priority for UK aid
- Incorporate living income into Government Business and Human Rights policies for after all a living income is a human right.
And of course, look for Fairtrade chocolate to show you believe that ‘She Deserves’.